Who orders pizza during Chinese New Year?

The truth is, it's not the Chinese.

Think about it, why would you forgo your once in a blue moon cooking from grandma just to feast on some pizza?

No, sales come from those not celebrating Chinese New Year, especially since most takeout stores are closed.

Furthermore, Domino's is the last thing one will think about when it comes to Chinese culture. An American brand selling Italian food on a Chinese holiday? Questionable.

What if we turn things around and make the festivities relevant to our non-Chinese fans? What if Chinese New Year became an all-inclusive one; a celebration for everyone?

We pay homage to the unique, multi-cultural landscape of Singapore by translating iconic greetings into other languages, in their style.